House Of Weather

Obviously, Weather.com wasn’t an option.

I named this thing Weather at the end of summer in 2011, and through the past 8 years, I’ve tried on many domain names: Intheweather.net, weatherbrand.com, weather.house, weathermaker.com, weathermade.com, weatherof.earth and numerous other variants of .nets, .coms, .us, .earths, .worlds, and even different name altogether — WIIND.I landed on Houseofweather.com.

After resisting it for a few years due to being ubiquitous naming conventions in the world of luxury brands, and the adjacent/kindred art, design , and skate/BMX spaces. But, then I thought, who really cares. In notes to myself over the years trying to make sense of what I felt was emerging with Weather I would often describe it as a house with no walls.

There are doors here, but there are no walls, there are windows, no borders, no laws…